You can move beyond great PR and build a sustainable business by engaging your employees to develop a carbon neutral supply chain of service providers. Set targets in terms of carbon footprint at an individual, business unit level and enable employees to measure carbon footprint as they source external services.
When employees either source services from a carbon efficient service provider or choose a low carbon option (for example staying at a “green” hotel over a standard hotel or reducing travel by undertaking video conferencing), award them with Zogix “Z” points which reflect the cost savings and emissions reduced.
Employees can now feel empowered by making meaningful contribution towards reducing emissions on behalf of the company, and get recognized within the organisation as a green champion.
Forrester, 2007